So does Flintobox deliver the goods? Pun intended. And each of this box has a different theme, so your kid could be doing a mini science experiment one month and playing with air balloons the next. From infants to toddlers to kids to pre-adults, they have something for kids of different age groups.Įach month, a activity box packed with goodies is delivered right at your doorstep. Turned out it was Flintobox, and I was happy and excited to give it a go.įor those of you who don’t know much about Flintobox, they are a chennai-based startup delivering subscription boxes for kids. I had Pari pick a chit from a bowl and decide what kit he got to play with first. I was excited about the whole idea and wanted to try out one.įollowing through with that discussion, I decided to find out more about activity boxes for kids in general and the companies selling them.Ī quick Google search opened up a whole new world of the best activity boxes for kids in India. From Flintobox to Magic Crate, there were several companies delivering monthly subscription activity boxes, and I didn’t know which to pick. He talked about how these activities are both educative and fun at the same time, and how they help to make kids like Pari learn new things while having fun. One day, my brother and I were discussing the different activity boxes for kits. In whatever time I get to be with my little son, I find it tough to to keep him engaged meaningfully, and off the TV and mobile phone. To scale up - Durairaj says Flintobox needs money for technology, product development and marketing - the company plans to raise around Rs 1.5 crore in coming weeks, which it expects to last about 15 months.Flintobox Kids Activity Box Review As a working mom, I have always been looking for better ways to engage my 4 year old son, Pari.Ī bundle of energy, Pari is always on to something whether it be playing with his set of Marvel superhero toys, identifying different species of dinosaurs or catching up with latest videos on his favorite YouTube channels etc. It has come to its current size with just Rs 15 lakh in funding from GSF Accelerator, part of Global Super Angel Forum, an early-stage funding group that funded Bangalore-based Little Eye Labs that Facebook bought earlier this year. It has also started supplying boxes branded 'Inbox' to a toys retailer in Singapore and has enquiries from Tanzania and Nigeria.įlintobox's costs are at about Rs 5 lakh a month and it expects to break even when it ships 1,500 boxes a month. The company has not spent "anything on marketing" and hasn't pushed sales in Delhi and Mumbai, two of India's biggest markets for toys. "We started with 80 boxes (a month) and have a standing order for 300 a month from next," he says. He points to appetite on Flipkart, which Flintobox started retailing boxes on in February. Revenues are about Rs 3.5 lakh a month and Durairaj expects that to climb to Rs 50 lakh a month by March 2015. Some 450 of them are on subscriptions, typically of three months, and 150 are single-box sales. Gandhi worked with the likes of Sun Microsystems, Oracle and July Systems - his wife was Durairaj's colleague at TCS - before making the leap into a business he knew nothing about but lived a parent's urgent need.Īadhav and Mathew are among 600 kids who rip open their Flintoboxes every month. In Tamil, pambaram is a top and pandi refers to a hopscotch kind of game. I tried to introduce him to pambaram or pandi but the peer pressure was too much for him," says Gandhi, 33. "I used to play with him but found him not engaged. The idea of Flintobox - the name comes from the company's mascot, an orange octopus with eight legs (yes, it stands) - came from Co-founder Vijaybabu Gandhi's efforts in keeping his son Aadhav's curiosity piqued. After that, it is like plastering and painting a building," says Durairaj, who in past avatars has worked for Tata Consultancy Services in product management and in an M&A role at Samsung, besides a venture fund in Boston after an MBA at Dartmouth. "The foundation of a child's learning is laid before eight years. The boxes have toys themed around topics like wildlife, vegetables, colouring, outer space, numbers and others, all aimed at 12 development needs in children. COOL QUOTIENT: A box of fun learning toys delivered every month
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